Have Legitimate Testimonials on Your Site

For an attorney, internet marketing is going to encompass many different areas. Paid advertisements, becoming part of legal directories, and expanding the power of your brand are just some of the things that you will have to consider. Something else that you are certainly going to want to think about is the testimonials that you have on your site. Some firms that might have a bit of a bad reputation are using fake testimonials to make it sound as though they have more clients, or that they have done more for their clients than might be the case.

Rather than posting fake testimonials on your site, it is a much better idea to have actual client testimonials. It is easier to get them than you might believe as well.

How to Get Client Testimonials for the Site

The easiest way to get actual client testimonials is simply to ask. Clients that you have helped are going to be ecstatic that you’ve provided them with the damages they deserve, or that you helped to get them or a loved one out of trouble with the law. They are going to want to tout your skills for you. They will want to help you, and they are going to be willing to write a testimonial that you can use on the site.

In some cases, they might even allow you to use their picture as well as their name. This helps potential clients see faces behind the names and realize that these testimonials are indeed real. As long as you have happy clients, you will find that most of them will be more than willing to help you with your testimonials.

Making your Clients Happy

How do you make your clients happy? You give them great service. You are an attorney, that’s true. But you are also in the people business, and that means that you have to have great customer service skills. From the assistants and receptionists to the senior partner, you want your clients to be happy with your service. When you do this, they are going to be more likely to provide you with those quality testimonials you need for your site.

Customers Want Real Testimonials

People know all the tricks by now. If you have a testimonial on your site by John S., most are going to realize that it’s not an actual testimonial. This isn’t going to do much for your reputation. However, if you are able to let people know that Margie Sanders, a single mother who received injuries in an accident with a negligent driver, received damages to cover her injuries and time out of work as well as pain and suffering thanks to your team then you are closer to getting a new client.

People like stories, but in this case, they want those stories to be real. Talk with your happy clients about using their stories. Most of them will be willing to help you. They might even like the fact that they are on your website!