Helpful SEO Tips for Law Firm Websites

You’ve heard that search engine optimization is important for websites, but you might not realize why. Even more, you might not be familiar with all of the changes that have happened in the world of SEO in recent months. It is possible to learn these things, although many law firms are choosing to hire developers and specialists who can help them with all of their SEO issues. While this is certainly a good and feasible option, it is in your best interest to have at least a basic understanding of what SEO is and how it can help your site. Having this knowledge will ensure that you know what the SEO specialists are talking about and what they are doing for you.

You Need to Find the Right Words

Keywords are important for a site because they can make it easier for web surfers to find the information they need. However, you have to make sure that you have the right keywords, and you have to realize that the algorithm changes Google introduced made the content quality more important than merely the keywords. This was an attempt to stop people from stuffing keywords into their content simply to rise in the search engine ranks.

Understand what types of keywords your potential clients would use, and then add those to your content. If you happen to be a personal injury attorney working in Los Angeles, then a keyword phrase that you might want to use would be “workplace injury attorney in Los Angeles”. It narrows your niche and adds your location – which you could narrow further. Make sure that you use the keyword phrase naturally, and do not over use it.

Links are Still Important

Links are important for your website’s ranking, and it used to be that the more links you had the higher your site would rank. This is still essentially true; however, the new rules make it important to have the right links. You have to have only high quality links coming into your site. If you are link farming, the search engines are going to know and they may punish your site for it. By ensuring that you only have links from good sites going into your site, you can ensure that you will not have to worry about the new algorithms punishing your site.

The goal of SEO is to ensure that your site comes up on the first page of the search engines when people are looking for your key terms. If you do not come up on the first page, you are diminishing the possibility of having clients find you. Most of the time, people aren’t going to look beyond the first page or two when they need something on the web. It might seem lazy, but it is true! Leveraging your lawyer website design with the best design and SEO can help you reach the top of the rankings. It pays to learn more about SEO and what it can do for you.