Ideas for Blog and Newsletter Content for Your Legal Site

Everyone knows that it is important to have great content for your blog or your newsletter. However, it can seem almost impossible to keep coming up with new content week after week and month after month. It is true some areas and articles will likely have information that will overlap, as it is inevitable. It is still possible to mix up the type of content that you are offering to add some variety. The following are a few ideas that you might want to consider the next time you are searching for content for your law firm’s site or newsletter. Not only are they good ideas for law firm marketing, but they are also easy to remember.

News Items Regarding the Law and Your Specialty

If you keep up with all of the changes in your industry, you will find that you be able to write about any new laws, changes to existing laws, or special cases that might be in the news. Presenting this information to the visitors to your blog and readers of your newsletter can give them more insight.

Articles that Explain what the Law Means to Your Clients

You may also want to have some explanatory articles that will help to explain what the laws mean to your clients. Most of the time, the legalese in the law makes it difficult for the laymen to understand. By breaking things down, just as you would during a consultation, you can present information to your clients that they will actually be able to use. Most importantly, they will know why they need to contact you and make you their legal representative in dealing with the law.

Case Histories

Something that many people might find interesting is case histories. You probably know some landmark cases in your area of specialty. Cover those cases and break them down so that they are easy to understand.

Information on Upcoming Events

If you are going to be teaching any courses or seminars, or if you are going to be a part of a community event, you want to let people know. Your blog and your newsletter are perfect places to do that. Make sure that you provide all of the necessary information, or at least a link so the readers will be able to find out more.

Answer Client Questions

You might find that many clients and potential clients ask you the same questions. This is natural since even though every case is different, there will be similar concerns. The client might want to know about the punishments for DUI in the state, or the legal and financial ramifications of a DUI. The client might want to know more about the benefits of a living trust. Take the frequently asked questions and have a page for them on your site. In addition, revisit some of those questions and go into more detail in your blog posts or newsletter. The information will help your clients immensely, and it is a simple way to generate some good content for your site.